Born in 1933 with a polo shirt that reshaped fashion, Lacoste continues to carry its spirit of optimism, elegance, and sport-inspired living across the world. Each collection blends timeless sophistication with creativity and classic lines, turning the iconic crocodile into a symbol of confidence beyond style. Passed from one generation to the next, Lacoste pieces transcend cultures and unite a global community that values individuality and diversity. Today, Lacoste operates under the MF Brands Group with 1,100 stores in 98 countries, and has been represented in Türkiye by Eren Perakende since 1990, reaching customers through 53 stores and its online channels.
