Founded in Boston in 1906 as an insole company, New Balance evolved in the 1970s into a specialized footwear manufacturer and a leading global sports brand. From the very beginning, when it started making insoles for people who spend all day on their feet, New Balance has been dedicated to meeting the needs of everyday athletes. In both footwear and sportswear, the brand continually refines its technology and production methods to ensure the best fit and performance. Equally important are the values that form its foundation—integrity, teamwork, and complete customer satisfaction. Select collections are still produced in its factories in the U.S. and the U.K.
