Benetton Group is one of the world’s most renowned fashion companies, operating in key global markets with a network of over 5,000 stores. The history of Benetton is built on innovation — from its vibrant colors and revolutionary retail concepts to its unique distribution network and universal communications that have consistently sparked social dialogue and cultural debate. The Group embodies a consolidated identity rooted in color, authentic fashion, quality at democratic prices, and a passion for work — values that reflect the strong, dynamic personality of the United Colors of Benetton brand.
