Deriving its name from the idea of bridging the “generation gap,” GAP began its journey in 1969 on San Francisco’s Ocean Avenue, selling denim and records. Since then, it has embraced the concepts of youth, individuality, and the generation gap within its brand perspective — becoming a label that has always connected generations through music, movement, and its iconic products. Featuring essential wardrobe staples such as denim, hoodies, basic t-shirts, and khaki pants, GAP stands out with its collections for women, men, children, and babies. Focused on sustainable fashion and ethical production, it offers high-quality, accessible products that reflect the modern lifestyle to customers around the world.
