Founded in Istanbul in 1991, Mavi has grown into a global lifestyle brand operating in 34 countries, backed by 34 years of denim expertise. With a strong position in the premium jeans segment, its “Perfect Fit” philosophy makes it a top choice for both women and men. In Turkey, Mavi leverages customer data through its 10-million-member Kartuş loyalty program, gaining over 1.5 million new customers each year. Guided by its sustainability-focused All Blue strategy, the brand places the environment and society at the heart of everything, from company culture to products. Recognized by Time and Statista as 8th globally in sustainable growth and 1st in ready-to-wear for 2025, Mavi continues to lead in innovative denim production with its 5,872-strong global team.
